AGFA Gevaert

AGFA Gevaert & Gielissen working towards success together

Projects: AGFA stand at Drupa, the trade fair for print media

"Gielissen had filled the stand beautifully by placing a prominent info counter at the centre, to which all routes on the stand led. A great idea"

Ronald Marien
Director Marketing Communications van AGFA
AGFA Gevaert

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AGFA stand at Drupa, the trade fair for print media

Acte de présence with 3,000 m2

The Drupa in Düsseldorf takes place every four years and is the world's biggest trade fair in the field of print media. Any self-respecting organization operating in this sector simply must give an acte de presence there. So also AGFA, a Gielissen customer for 25 years now.

Customers and prospects

The Drupa stand has to meet three crucial criteria: It must be impressive, it must be a true rendezvous and it must generate revenues. That needs more than just a clever stand concept; it also demands an effective communication strategy.

Audience magnet

Apart from visiting the stand, AGFA invited visitors to an auction at 4.00 p.m. "That was Gielissen's Idea", said Ronald Marien, Director Marketing Communications at AGFA. "We had said that we wanted an event during Drupa that would both function as an audience magnet and generate revenues.

€100 million

"In the end, the order book counted more than €100 million", adds Ronald. "And part of that is on account of Gielissen. At Drupa, Gielissen again proved that perfect cooperation will produce equally perfect results."

Design by: Gielissen Interiors & Exhibitions