Fundeon

An interactive stand without all the formalities

How do you reach schoolchildren? It's not easy. The chance of winning a spectacular sightseeing flight over the Netherlands is one possibility. Sixty 'fat' flight cases stacked up, a big stage, animated and showy presenters and a mystery interface as well. Those were the ingredients for Fundeon's interactive stand.

Matching the ongoing concept

Fundeon is the Knowledge Centre for Vocational Education for the building, infrastructure and specialized construction industry. They are in fact the link between education and the business world, and to approach students better Gielissen developed a new trade fair concept in close cooperation with Fundeon.

Fun

A menu on a huge projection screen was controlled by hovering in the air and pointing with their hands from a distance. Based on their own personal interests, the menu pointed the students in a fun way to the broad and often unexpected opportunities offered by the world of construction and infrastructure. Customizing then, and it worked.

Total concept

Professional presenters accompanied the participants and talked to onlookers in the gangway in passing with lots of flair and the right 'click' towards the target group. The total concept was deployed at 3 shows: EuroSkills in Rotterdam, the "Onderwijsbeurs" in Groningen and the "Studiebeurs" in Utrecht.