IFRA Expo

Another look at stand-building

At the IFRA Expo, the annual European trade fair for newspaper printers and publishers, you need to stand out if you want to be noticed. Between the impressive stands of paper, ink and printing press manufacturers, Gielissen Belgium built a 'House of NewsPrint': a stand with seemingly banal yet unexpected elements, but with enormous stopping power.

Well trained team

Our partners 'Melles&Stein Messeservice' and 'Mansveld Expotech' respectively provided for a young, enthusiastic and well-trained team (making the usual info counter superfluous) and targeted multimedia support, which made House of NewsPrint one of the busiest stands at IFRA Expo. That spontaneous interaction resulted in maximum interest and conversion rates. Over three days, the 'House of NewsPrint' generated about 80 qualified contacts with minimal stand manning.

Impact

The stand proves very nicely that you don't always need size and duration to create an impact. A successful trade fair is, after all, not the result of a 'nice' stand. An all-embracing concept built up of various modules is the quickest route to success and return on investment.