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TenCate Protective FabricsMade for life

The Challenge

TenCate Protective Fabrics is a leading, worldwide manufacturer of protective clothing for countless industries. TenCate developed a new corporate identity, shifting the focus to the user and away from the product. We created a new concept based on this for TenCate’s participation in the A+A.

 

Concept: @Work

Real-life mannequins in extreme working positions, equipped with various TenCate products, symbolise the end users. With a strong focus on the tagline ‘made for life’, this reflects the excellent balance between protection, user comfort and quality. TenCate’s products contribute in all these areas.

 

Result: Enter the World of TenCate

The mannequins, huge full-colour visuals and strong content with which the end user is depicted as a ‘hero’, created an experience with which the target group could identify.

 

Facts & figures

11 Meter span of eye catcher
6 mannequins on booth
56 m2 storey floor
TenCate Protective Fabrics

TenCate Protective Fabrics

Client Debrief

TenCate Protective Fabrics

TenCate Protective Fabrics

Concept Draft

TenCate Protective Fabrics

TenCate Protective Fabrics

Concept Visual

“We were very happy with the process, the collaboration, the team’s flexible attitude and the end result.”

TenCate Protective Fabrics

 TenCate Protective Fabrics