From live-stream to
real-life connection
TwitchCon, RotterdamHow do you translate the energy of an online community into a physical event? That was the question TwitchCon posed to Gielissen. The event needed to give visitors the feeling of stepping directly into the world of Twitch. Our team ensured seamless coordination, so TwitchCon and its attendees could immerse themselves fully in the experience.
Live logisticsin
a digital world
TwitchCon feels more like a festival than a trade show. Streamers, fans, and gaming brands mingle everywhere. From cosplay and interactive demos to meet & greets, everything revolves around experience. But behind this colorful world lies a major operational effort: dozens of zones, thousands of visitors, large scenic builds, and non-stop content creation.
TwitchCon was looking for a partner who could:
Translate creative concepts into practical execution
Move fast when plans change last-minute
Take full operational ownership
The director
of execution
Twitch asked Gielissen to organize the event. Not just to build it, but to coordinate everything related to execution. From set-up to breakdown. From supplier planning to on-site troubleshooting.
We worked closely with agency George P. Johnson and the Twitch team to bring creative ideas to life. Even the wilder ones, like the six-meter-wide Grass Wall, filled entirely with real grass and moss.
The Grass Wall was a nod to the expression “go touch grass” , a familiar phrase in gaming communities, often used jokingly to suggest taking a break from screens. At TwitchCon, that idea became playful reality: stepping away from the digital world and literally feeling the outdoors.
Present where
it matters
TwitchCon is all about live interaction. That requires a team that is on-site, responsive, and in control. “The logistics have to be spot-on. We know exactly what happens in which hall, when deliveries arrive, and how everything flows. That makes the process smooth and tightly managed,” Marloes explains. Whether it involved registration desks for Artist Alley, coordinating security teams, or installing thousands of gaming stations, everything functioned as intended.
From pixel to physical
Visitors could focus entirely on what matters: the streamers, the sessions, the community, and the shared experience. And that is exactly the goal. “To really understand this world, you have to experience it,” Marloes adds.
