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WMFHotel

The Challenge

“Fine dining - enjoying - memorable moments” are the essence of the vision of WMF's Professional Business Unit for the Hotel Trade, which is to delight all the senses. Like a chef skilfully seasoning a flavoursome dish that smells irresistible, WMF's experts in Hotel and Gastronomy focus on glass products, cutlery, porcelain and table decoration that have a perfect feel and appearance.

 

The result

The company's goal was to create a feast for visitors’ eyes on the 150 square metre stand at Internorga Hamburg, the leading trade fair for the catering and hotel industry. A varied presentation of gastronomic themes with beautifully laid tables, fresh flowers in matching colours and high-quality tableware, created especially to show off the diversity of WMF's products. Interspersed with cubes, the leitmotif of the stand, positioned all over the stand in a symmetrical arrangement of presentation surfaces. 

 

Facts & figures

About the tradeshow:

1.300 Exhibitors from about 25 countries
100.000 m2 Exhibition space
93th International Trade Show for hospitality, food service, baking and confectionery
Expo WMF hotel

Expo WMF hotel

 

 

Expo WMF hotel

Expo WMF hotel

 

 

A varied presentation of gastronomic themes with beautifully laid tables, fresh flowers in matching colours and high-quality tableware, created especially to show off the diversity of WMF's products.