Commissioned by Nespresso, Gielissen developed a distinctive event concept for the product launch of the Nespresso Creatista Plus in Dubai. From the development of the event concept to the practical implementation, Gielissen was responsible for the project from A to Z.
Creatista Plus Dubai
The art of making coffee
The concept was characterized by luxury and elegance, where the connection between art and coffee was key. The event mimicked an art exhibit opening, including specially developed art objects in which the coffee machines were presented. During the event, coffee artists were present to make beautiful creations with coffee, while engravers created inscriptions on coffee makers.
Everything was in sync, from the location of the event, to the layout of the stand and the baristas. By ensuring that all elements of the event were aligned, Gielissen was able to create a truly unique coffee experience for visitors.