The challenge
Brussels International Airport celebrated its sixtieth anniversary in 2018, and so that autumn it put the best Belgian products in the spotlights. Palm Belgian Craft Brewers joined forces with top chef Viki Geunes to develop a unique Beer & Food pairing concept. Three award-winning beers were combined with three different sampling boards. Gielissen brought this concept to life in the form of an experience bar.
The Concept
The original idea was to build a bar with a different look & feel from existing hospitality outlets. The reception area in the Royal Swinkels Family Brewers head office inspired us to integrate the corporate identity in the design. It was crucial that the exclusivity of the Food Pairing concept was experienced without losing the attention for the beers and the idea of a traditional bar.
The Result
The final result was something to be proud of. A temporary trendy brand experience that Swinkels believes allowed passengers to truly experience Belgium.
