1. Sustainability isn’t optional anymore

Clients expect more. They want brands to walk the talk when it comes to sustainability. From circular design to more imaginative material use and energy-efficient builds, eco-minded thinking is becoming standard practice. 

But how about creating eco-conscious events without sacrificing impact? That takes strategy, innovative design, and the right partner.  

Imagine having a sustainability expert by your side—someone who helps you incorporate sustainability into every step. That’s precisely what Meggy, our sustainability officer, does for our clients, from material choice to waste management to impact reporting. With tools like Trace by Isla, we make it easy to report your event’s footprint to your stakeholders. 

Being sustainable is no longer about ticking a box. It’s about telling an honest story and backing it up with action. Just like we did for Hydro, circular choices and measurable impact took center stage. 

2. Immersive technologies: tech that pulls people in

Augmented reality. Virtual reality. Touchscreens. It’s all revolutionizing experiential marketing. You want to captivate your audience, allowing them to interact with your brand. But immersive tech only works when it adds real value. That’s where good storytelling comes in. 

We create experiences that feel seamless and intentional. Like the interactive OLED wall we built for our client ELVAL at the Aluminium World Trade Fair and Conference. They invested in a semi-transparent touchscreen to tell their captivating story. 

Six screens formed one massive canvas. They were eye-catching, informative, and totally in sync with the rest of the booth. Visitors didn’t just see the brand; they experienced it. 

Because of the transparency, you stay connected with the rest of the booth. The whole surface is used for video, images, and graphics. The key? Make tech work for your story, not the other way around. 

3. Design that speaks your language

Today’s audiences crave raw authenticity and real stories. Experiential marketing is shifting to bold, community-driven concepts inspired by nature or local culture. It’s about who you are, not just what you sell. Think natural settings, real stories, and immersive designs that genuinely resonate.

A great example is our cooperation on a project produced and developed by the London-based agency Amplify, which asked to help execute on the beautiful lake shores and Alps of Switzerland to create a unique & bespoke experience for a distinctive brand. Imagine building a stage set on a steep hillside!

Thanks to our local workshops across Europe, we can build custom designs that fit the story you want to tell. Big or small. Whether it's an immersive experience in Munich or a large-scale activation in the South of France or the Swiss Alps, the projects with our partners leave lasting impressions on attendees. 

So, what’s your next move?

Trends are great. But turning them into meaningful experiences? That’s where the real work begins. And that’s where we come in. You can count on a smooth production and strong results even with tight deadlines or tricky locations. 

Let us help you transform these trends into impactful experiences that resonate with your audience while staying true to your brand values. 

Ready to create something unforgettable? Let’s talk. 

Photos are from SRMG and Audemars Piguet