When Nike engages Gielissen USA with new projects, the complexity and high standards set by Nike often demand exceptional problem solving and creativity from everyone on our team. For the brand new Nike store located on Union Street in San Francisco, this was no exception! This is a small boutique store, surrounded by local restaurants and specialty shops. The area is frequented by young moms, students and other diverse


Gielissen was asked to fabricate unique custom components which would enhance the overall ambiance of the store with a feeling of healthy living and physical fitness for the Bay Area clientele. With Nike’s design requests in mind, Gielissen USA engineered and produced a faux gym-bar wall, a motivational 3D sign for the entrance, and a custom announcement board to highlight local events. Gielissen produced all of the items to exacting standards – along with artistic ‘aging’ effects so that some items appeared to have come straight out of an old gymnasium!