For Philips Lighting, Gielissen was given the task of designing a beautiful concept for Light + Building in Frankfurt, the world's largest trade fair for lighting and intelligent building technology.
Light + Building - Frankfurt
The announcement of the name change from Philips Lighting to Signify, and the launch of the new software platform Interact, demanded flexibility and adaptability during the process. Mutual trust, clear communication and clear expectations led to a fantastic result.
Gielissen used Philip Lighting’s business strategy as a jumping off point for an event strategy, responding to the strategic shift from a manufacturing company to a software company and a major player in the world of the IoT. Based on the event strategy, a perfectly aligned design was created and achieved, in large part because of the close collaboration between the customer and the team at Gielissen.